Communications value-added for PensExpert
Communicators is supporting PensExpert AG with its media relations and in lobbying. For more than ten years
PensExpert has been the market leader for personalized supplementary options within Swiss occupational pension
plans. Communicators has successfully positioned PensExpert as the leading authority in the pension market through
the placement of articles about key issues in the financial media. Examples include features about mortgages and the
future of occupational pension plans.
Health insurances neglect customer relation
The survey results from Santésuisse regarding a single health insurance scheme are clear: Two thirds of the respondents would not be opposed to exchanging their long-time private health care plans for a single insurer. In a technical article in the magazine "Marketing + Kommunikation", Robert E. Gubler, Senior Partner, explains what went wrong with the private health care plans in terms of communication, and where there is potential for improvement.
Communication for music managers
The course outline of the MAS program in Music Management at the Bern University of the Arts has given rise to the publication of Guidelines for Music Managers. Divided into subject areas such as self-management, leadership, and concept and project design, the book is aimed at musicians who are seeking to advance themselves professionally, as well as managers of musical institutions or major artistic projects. Andreas Weidmann, Partner with Communicators, is one of 18 co-authors and contributed to the chapter on Communication and Publication Relations.
Pension industry needs more proactive communication
With the Performance pressure and increasing customer demands are accelerating the streamlining process in the Swiss pension industry. Daniel Dubach, pension specialist and Senior Consultant with Communicators, is convinced that competitive business models with greater credibility and a proactive communication strategy have the greatest chances for success in this environment. He explains the background aspects here in an interview (in German).
Prix Evenir 2012: The nomiation period has begun
You can now nominate projects up until 30 November 2011 for the Prix Evenir 2012. The Sustainability Prize of the Swiss Petroleum Association honors projects which foster the long-term balance among ecological, economic, and social aspects. As a Prix Evenir winner you not only receive an award amounting to CHF 50,000, but you benefit as well from a variety of communication measures which publicize your engagement in the area of sustainability to a wider audience.
Further information is available at www.prix-evenir.ch
Prix Courage 2011
During a gala evening on 9 September with more than 300 guests from business, politics, and culture, the magazine "Beobachter" presented the Prix Courage 2011. This followed a welcoming address by Swiss Federal Council member Eveline Widmer-Schlumpf. The tight schedule for the event is reflected in fact that although the winners were announced at 9:00 p.m., the TV show "10vor10" ("10before10") was still able to broadcast a short film about them. Communicators is responsible for media relations for the Prix Courage.
Daniel Dubach strengthens the pension funds communication
With the appointment of Daniel Dubach, the former board member of Avadis Vorsorge AG, Communicators gains a highly experienced professional in the field of investments and pensions. The senior consultant will bring new ideas into communication services to pension funds, collective investment schemes and insurance companies, broadening further the management competence and client base of Communicators. Please find the extensive media release below or in the attachment: Media Release (PDF)
Communication that moves
A rickshaw taxi with the Communicators logo will be on the streets of Zurich until 21 September. The slogan "Communication that moves" fits well to Communicators. "What the innovative rickshaw does in traffic, we here at Communicators do in our daily work: modern communication has to do more than just move, it also has to be sustainable. This applies in all aspects: economically, ecologically, as well as politically and socially," commented Ralph Spillmann, Partner at Communicators. This special means of transport can be booked by calling +41-(0)76-266 80 47.
10 years in the Financial PR field
Around 90 guests from the financial services and media world came together on 31 August in the Helvetia-Bar in Zurich. In their welcoming address Christian Weber and Ralph Spillmann took a look backwards at the year 2001 when the group started and then introduced the Finance group. A wide-ranging look into the future was offered by Prof. Dr. Christoph Lengwiler of the Institut für Finanzdienstleistungen Zug with his vision of the financial world in the year 2021. The guests were able to take full advantage of the balmy summer evening for lively discussions in a casual setting.
25.08.2011 New thinking is required
Ralph Spillmann, Partner with Communicators, addresses the effective use of new communication tools in an interview with the "Tensid" company newsletter. In his comments he highlights the chances and opportunities for new communication media in times which call for ever faster delivery of information.
The online magazine fondstrends.ch has gotten a new look. Communicators is supporting the design and editorial content of the portal. "The set-up and design of the website have become more modern, reader-friendly, and more clearly laid out" noted Christian Weber, project manager for the relaunch and a Partner with Communicators.
22.08.2011 Nationalwide media relations - with a region approach
Communicators is responsible for the media management for the Prix Courage, the Swiss award for selfless and courageous action. Relation with the media are handled on a national basis, but adapted regionally. Correspondingly, articles appear in both the large media outlets, such as "20 Minuten" or "Radio Zürisee", as well as in smaller ones like "Radio Rottu Oberwallis" and the "Neue Urner Zeitung". You can get full information about the candidates and the prize ceremony on the Prix Courage Facebook page.
15.08.2011 Prominent representation in Geneva
Alexandra Rys is Communicators`s new prominent and competent representative in Geneva. As a senior consultant she will be at disposal of clients and journalists in the French-speaking region of Switzerland. Besides her professional communications activities, Alexandra Rys has been an elected local councillor for the City of Geneva since 1999 and currently chairperson.
21.07.2011 More competition for hospitals and clinics
Competition in the Swiss hospital market is expected to intensify following the introduction of DRGs at the beginning of 2012. Communicators advises hospitals and clinics with their market positioning, and supports them with the conception and realization of communication measures.
12.07.2011 Communicators supports the blog of home.ch
Communicators has recently taken on responsibility for supporting the home.ch blog. The blog deals with a variety of topics concerning real estate. Articles devoted to political decisions which affect tenants and property owners find as much space here as do useful household tips. The website home.ch is the Swiss real estate platform where house and apartment hunters can find up-to-date information about available options as well as a wealth of information about the properties on the market. The site also allows for advertisements to be placed.
12.07.2011 Strengthening of social media comptence
In June 2011 a group of 17 participants at the Swiss School of Journalism, MAZ, completed the first course in Social Media in Switzerland. In the three months of the "Compact Course Social Media - Companies in Dialogue" they studied Facebook, Twitter, YouTube and other networks and platforms from the perspective of corporate communication goals. They learned how to strategically evaluate social media, plan platforms in this arena, to embed dialogue via social media into internal and external communication, and how to assess the impact of these approaches. Taking part was Communicators Consultant Liên Thai.
12.07.2011 Relaunch of fondstrends.ch
The online magazine fondstrends.ch, active since 2007 as the news platform for the Swiss investment industry, has gotten a new look. Communicators is supporting the design and editorial content of the portal, which is focused on providing investment professionals with a full scope of information about investments registered in Switzerland. "The set-up and design of the website have become more modern, reader-friendly, and more clearly laid out", noted Christian Weber, project manager for the relaunch and a Partner with Communicators.
06.07.2011 Performance report for Swiss Recycling completed
Communicators has completed a performance report for Swiss Recycling, which was presented on 20 June. For the first time a report is available which contains a summery of facts and figures regarding the economic importance of recycling, as well as the performance of the parent organization and its individual members. The media response has been correspondingly large: There have been articles about it in the Tagesschau, in 10vor10, on RSI LA 1 and Tele Bärn, as well as in variety of radio channels and in numerous daily newspapers.
06.07.2011 Advanced vocational training at Communicators
At Communicators employee vocational trainings are of great importance. Internal training days are conducted semi-annually, which provides our consultants with up to date PR and communication knowledge as well as skills and thus with the ability to consult our clients with great competence. Social Media topics are for exapmle regularly covered and at our last vocational training, Karin Friedli, lecturer at the MAZ School for Journalism, supplied us with first-hand information regarding the latest Twitter developments.
21.06.2011 When all elements fit perfectly..
... extraordinary results may come out. As for example on June 15th, when we were able to place ING Investment Management at SF Börse on Swiss TV, at prime time right before the daily news. ING-specialist Nicolas Simar was interviewed by Patrizia Laeri to the topic "Dividend strategy: Safe investmetns in unsafe times?" The fact that Finanz und Wirtschaft interviewd Nicolas Simar in detail on the same day demonstrates how hot the topic was and still is.
11.05.2011 Annual Report for the Kantonsspital Glarus
The staff of the Kantonsspital Glarus give their best around the clock, not just as professionals but as people who care. The hospital recognizes and expresses its appreciation for their tremendous engagement by making them the focal point of the Annual Report 2010. Communicators is responsible for the report`s concept, text, and project management.
11.05.2011 Prix Evenir - Perspectives for sustainability
On 6 May 2011 the Prix Evenir was awarded in Aarau for the ninth time. The Sustainability Prize of the Swiss Petroleum Association, endowed at CHF 50,000, went this year to the young entrepreneur Karin Bertschi. She is given resource reuse new impulses with her "Recycling Paradise" facility. For the second time a recognition prize was awarded this year. This went to the architect Bob Gysin, who ranks among the leading European exponents of sustainable architecture.
11.05.2011 "PET is in Fashion" photographer nominated for Community Award
Thirteen well-known Swiss fashion photographers and teams took part in 2010 in the "PET is in Fashion" campaign in which PET beverage containers were presented in the style of glamour photography. The photo by Sandra Kennel has now been nominated by ewz.selection for the Ron Orp Community Award, the publicly chosen Swiss Photo Award contest, You can vote here for Kennels photo and sign up for Ron Orps drawing with a chance to win two Polaroid cameras. Communicators is responsible for managing media affairs for PET-Recycling Schweiz
04.05.2011 How much regional promotion does Switzerland need?
The first annual conference of the Swiss Association for Regional Promotion (SVSM) is taking stock of the current situation: How do things stand with regional prootion in Switzerland, and how much of it id needed? Three public figures from business, export, and site promotion as well as the academic realm are outlining the items which are needed, have been accomplished, and which lie in the future, all with an eye on the regions, Switzerland, and the global perspective. Communicators has managed the SVSM`s business office since 1998, and organizes events and continuing education for it.
24.03.2011 Communicators has a new client
As of this March we are pleased to begin providing media support for an attractive new client, the Beobachter-Prix Courage. The prize, which is being awarded by the Swiss newspaper «Beobachter» for the fourteenth time this year, is highly regarded in Switzerland. It is presented in a festive ceremony which honors individuals who have stood out through acts of personal courage.
23.03.2011 Communicators closes agreements with Moneycab INVEST and FINEWS
As a part of our online strategy, we have concluded agreements with the online publications Moneycab and Finews to establish centralized communication platforms that would enable investment advisors and pension fund solutions providers to address broader German-speaking audiences with a focus on Switzerland.