CVP Canton Lucerne

Consultation and implementation of the 2015 social media campaign for the Canton Lucerne branch of the Christian Democratic People's Party of Switzerland (CVP).

The task

In the final phase of the 2015 cantonal election campaign, the cantonal branch of CVP Lucerne was looking to expand its social media activities. To do this, it needed an agency to offer advice and support on both a strategic and operational level.

The procedure

Dr. Schenker Kommunikation AG develops a number of different social media measures to generate specifically targeted coverage and interaction. The measures are part of the overall campaign and are implemented in collaboration with the party's central office.

The success

The measures implemented by Communicators led to a significant increase in the reach and circulation of party political content, and the party achieved a far greater communicative impact with its social media presence. Contrary to expectations, the Lucerne branch of the CVP performed well and was able to retain all its seats.

Facts & Figures

Website CVP