Writing is part of everyday work in the communications industry. Media releases, social media posts and byline articles: In the end, everything has to be formulated and edited – and it has to be done quickly. There is often no time for fine-tuning. Nevertheless, it is worth remembering a few basics before the publication in order to make the text more appealing to readers. 

In the German-language version of this blog post we provide five tips to write reader-friendly German texts.