Being the fourth largest country in the world in terms of population size, Indonesia is a promising trading partner. The free trade agreement is very innovative, as it directly links the reduction of customs duties to binding sustainability regulations. Due to environmental concerns about a potential preferential treatment for palm oil, however, the free trade agreement between the EFTA states and Indonesia came to the vote in Switzerland.

Communicators helped economiesuisse with regional campaining in the cantons of Zurich and Schaffhausen – and won the vote once again. Even though the public debate mainly circled around palm oil, Communicators managed to highlight the importance of the advantages this free trade agreement entails for the swiss export industry.