Latest News

Here you can read our articles on the latest topics and developments.

Media conference 2.0

Organizing and conducting media conferences is part of the daily business of a communications agency. In times of Covid-19, however, the requirements have changed. Today, the used technology plays an important role in whether the desired response from the media can be achieved.
Flexible solutions: Hybrid media conferences can be followed on site, via livestream or as a webcast.

The Form

From our point of view, the hybrid form has prevailed: Media representatives and interested parties can follow the media conference at the event location or connect and ask their questions via online livestream. This is a big plus for media professionals that rely on flexibility and spontaneity.

The Equipment

The basics for a smooth implementation of a hybrid media conference is the advanced version of one of a video conferencing tool. Also on the list: a camera for the live stream, a conference microphone, two laptops (one for the presentation, another one for the live stream). A second camera might be needed for a separate recording of the media conference, which can then be published as a webcast.

The Audience

With the possibility of a short-term online participation, it is possible that only one local TV and radio station are on site to record personal statements right away. The other participants follow the media conference at home or in the editorial office. Or they can watch it later as a webcast - similar to video on demand.

Here to stay

In our optinion, this hybrid form will prevail in the longer term. Some journalists need direct contact for their work. They want to be able to ask questions in person and be able to "feel" the reactions of the speakers. For others, it is simply a matter of transmitting information and absorbing facts and arguments. The advantage is obvious: With the hybrid media conference, all of these different needs can be satisfied and more journalists can be reached. The travel time is eliminated and less exciting presentations can be bridged with parallel work.

Only for the speakers it might seem strange to present their statements in an almost empty venue. That calls for a new discipline in professional media training.  

The picture shows the media conference at the start of the campaign against the EDU's popular initiative "More money for families". For more information, visit

Published on 04. May 2021 by Martin Arnold